How A Multi-Location Salon Chain Used Working Capital To Refresh Its Brand

A three-location salon group was losing ground to newer competitors. Purple Tree saw the demand behind the dated decor and funded the refresh.

Overview

A salon group in the Philadelphia area had strong word-of-mouth but was losing ground to newer competitors with modern spaces and polished booking experiences. Decor felt dated. Online reviews were inconsistent. Retail product sales were flat. The owners needed capital to renovate all three locations at once, and the bank said no.

The Challenge

Staging renovations one location at a time from operating cash meant long closures and an uneven client experience across the group. Banks were hesitant to lend against traditional collateral instead of the point-of-sale data and client demand that told the real story of the business.

The Results

One year after the refresh the salons reported a 38 percent increase in new client bookings, a 32 percent rise in retail product revenue, higher stylist retention due to improved workspaces, and an average online rating above 4.7 stars across all platforms.

The Solution

Purple Tree reviewed three years of sales by location and service type, point-of-sale product data, and online reputation trends. Based on that picture, they provided a $130,000 working capital advance that covered all three renovations and set aside a dedicated six-month marketing budget. Repayment was matched to monthly card sales.

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Frequently asked questions

Everything you need to know about the product and billing.
Do you fund food trucks, caterers, and cafes too?

Yes. Food service includes restaurants, bars, cafes, food trucks, catering companies, bakeries, and other operator-led businesses. The review is based on business performance and cash flow patterns.

My revenue is seasonal. Does that matter?

Seasonality is normal in food service. What matters is whether the funding structure matches your revenue cycle and whether your recent bank activity supports repayment.

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