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E-commerce

Merchant Cash Advance

Austin, TX

Turning Holiday Spikes Into Year-Round Growth For An Online Home Goods Brand

An e-commerce brand was stockingout on best sellers every holiday season. Purple Tree analyzed two years of marketplace data and built a line around the real numbers.

December 8, 2025

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Business Type

Online home decor and gifts retailer

Time in Business

3 years

Annual Revenue

$600,000

Employees

5

Use of Funds

Inventory purchases ahead of peak season and marketing budget

In Brief

Nearly half of annual revenue arrived in Q4. Best sellers ran out every peak season. Banks would not lend against marketplace sales history. Purple Tree built a flexible line around purchase orders and post-holiday repayment.

Overview

How an online home goods brand in Austin used inventory financing from Purple Tree Funding to grow Q4 revenue 54%, increase average order value 18%, and eliminate seasonal stockouts.

+54% over two seasons

Q4 revenue growth

+18% after expanding bundles

Average order value

Zero stockouts on best sellers during peak weeks

Stockouts

Your Business Could Be Next

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(561) 244-8031info@purpletreefunding.com6451 North Federal Highway #1202
Fort Lauderdale, FL 33308

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